This time I think Jobs has let the success of iTunes go to his head. I, for one, am not willing to spend $9.99 for a downloadable movie when I can order pay-per-view for $3.99, video-on-demand for $4.99, and sale DVDs for less than $7. You better reconsider your price point Steven!
New York Times: "Consumers have been willing to spend 99 cents to buy Shakira's 'Hips Don't Lie' or $1.99 for an episode of 'Desperate Housewives' from iTunes.
Now Steven P. Jobs is betting they will also pay $9.99 to download 'The Godfather' to play on their iPods.
For weeks, Apple Computer has been talking with executives at all the major studios — including the Walt Disney Company, 20th Century Fox, Warner Brothers and Universal Studios — about adding movies to its popular iTunes music store, several people involved in the negotiations said."
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