When I was at the Historical Novel Society national conference last spring I talked about the importance of an author blog for marketing purposes at a general session. Either someone was listening or understands the value of blogs in communications and marketing as I do.
"Shoppers looking to pick up Meg Wolitzer's latest novel, 'The Position,' on Amazon.com last week found the usual readers' comments and excerpts from reviews. They also found something unexpected: posts on the subject of literature from Ms. Wolitzer herself.
"The program gives people who are interested in a particular author a way to get new insights into them, and gives the authors a way to develop more of a one-on-one relationship with readers," said Jani Strand, a spokeswoman for Amazon. The authors write on "anything they'd like their readers to know about them," Ms. Strand said, including what inspired their books and details about their experiences. Authors are free to update their blogs as often or as little as they like, and a linked profile page has information about other books, reading recommendations, personal information and, in some cases, e-mail addresses."
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