Friday, February 25, 2005

Visions of Profit in Podcasting

I have been a big fan of Audible.com since becoming one of it's first customers several years ago. So, I was quite interested in reading about the company's plans to leverage podcasts with its download distribution system. Although I have never ordered any of Audible's periodical subscriptions, I have always thought it would be a great customer service if some of the magazines I subscribe to would offer an audio version that I could listen to on my commute since my attention is less divided then than at home where I am usually bustling about cleaning up the kitchen, taking care of my two puppies, tending my husband, trying to read the paper and catching the occasional remark on television.

The New York Times : "Last week, Audible.com, which in 1994 pioneered the idea of using the Internet to download audio books and other audio material to personal computers, said that it would soon join the podcasting movement. The company, whose business currently includes distributing popular radio programs like 'Car Talk' on a subscription basis over the Internet, now says it intends to make its software and distribution system available to people who want to produce their own podcasts.

'When I started Audible and we started signing up radio partners, people would ask me, 'where does your technology leave radio?,' ' said Donald Katz, Audible's chairman. 'Now it's clear that the creative capacity that is out there greatly outstrips the capacity of the radio pipeline.'"
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